We Have A Sense of Cooking But Don't Have A Sense of Culinary: Celebrity Chef Arif Assaf III Talks About Branding Africa's Food Industry
Berenice Mulubah | 6/23/2015 12:00 "I cooked my way to the top" Arif Chef Assaf III While most men his age were still trying to figure out what to do with their lives, Chef Arif, at the age of twenty, was already turning and burning for NFL players and Fortune 500 companies. C Liberia Clearly: When did you realized cooking was your passion? Chef Arif: At 20, after hearing friends and family saying that I had a gift for cooking. I told my mother I wanted to become a chef. The next day she took me to the culinary school and I got registered. Within two weeks of school, I was already getting contracts from celebrities and fortune 500 companies. The calls kept coming and before I knew it, I had a repetition that kept giving me more contracts. C Liberia Clearly: Why do you think they fell in love with your cooking? Chef Arif: I'm specia...