Start A Fire

It’s hard to ignore something that everyone is talking about.

Energy is one of the most important differentiators for a brand. If you want your brand to stand out, start stoking the fire.

HOW?

Every company has a spark. The fire is there, but it just might not be visible.
You can start a fire in your company in three core areas:

Uniqueness: Be different. Let people be able to spot you in the crowd. Stand out from the rest. It is easy to recognize different. If you want to get recognized faster, be different.
Innovation: Customers love to see “what’s next.” It’s exciting to see a brand evolve, and it’s exciting to see that it is changing for the better.
Community: Be involved with the people. Give them something to talk about, then engage them.

Energy isn’t manufactured in a marketing campaign. It’s harnessed and amplified from the work you do — either internally or externally.
Start with strength and stoke it into a fire. Give it the resources, attention, and purpose to turn a hot coal into a wildfire.

Your Brand Needs Energy

Delivering a good product is not enough, you need people talking about it. You’ve got to inspire customers by starting a fire.

Do something remarkable, do something different, do something daring, get the people talking.

Author: Berenice Mulubah

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