PricewaterhouseCoopers (PwC) this month released a report on the entertainment and media (E&M) industry in five of Africa’s leading economies. The report, released on 22 September, provides performance figures in the Kenyan, Nigerian, South African, Ghanaian and Tanzanian entertainment sectors for 2017-21. It predicts that consumer habits in the five countries will shift from purchasing and owning recorded music to subscription-based, music-rental services. This is attributed to a decline in digital music downloads. However, music streaming platforms will continue to grow, with much of the activity driven by younger demographics. Overall, South Africa emerges as the country with the highest E&M revenue, which is expected to reach $13.2bn in 2021 up from $9.8bn in 2016. The report says South Africa has a healthy mix of local and international players that have created compelling services for consumers. The availability of a variety of music streaming services has further boosted...
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